Selena Gomez is the Face of Coach’s Fall Campaign

attends the 2014 LACMA Art + Film Gala honoring Barbara Kruger and Quentin Tarantino presented by Gucci at LACMA on November 1, 2014 in Los Angeles, California.

In December 2016, Coach announced that Selena Gomez would become the brand’s new ambassador.  In May, Coach dressed the actress and singer for the iconic Met Gala, making heads turn towards Selena as she walked up the Met steps.  And although during the event’s red carpet she was seen with her boyfriend, The Weeknd, Gomez was Coach Creative Director, Stuart Vevers’s, date for the gala.  Now, Selena Gomez will continue her reported $10 million contract with Coach by starring in the brand’s new fall campaign.

A post shared by Selena Gomez (@selenagomez) on

The Coach Fall 2017 campaign will be road-tripped theme.  Selena Gomez poses with inside a 1976 Plymouth Fury, creating the road trip image.  The campaign was photographed by Steven Meisel, styled by Karl Temper, and directed by Fabien Baron.

In collaboration with the campaign Coach is releasing three short films that will also star Selena Gomez.  Each film will depict one of Coach’s three iconic bags (the Rogue, the Coach Swagger, and the Edie).  Not many details about the film are known, but they will portray Gomez getting ready for a night out in New York City.

Scroll down to see pictures behind the campaign from Coach’s instagram.

In the hot seat with @SelenaGomez behind the scenes of our fall campaign. #CoachxSelena #CoachNY

A post shared by Coach (@coach) on

????I was walking down the street the other day… #CoachxSelena #WhatsYourSwagger #CoachNY

A post shared by Coach (@coach) on


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Bella Hadid Becomes the Face of Nar’s New Campaign

Vans x Brain Dead Is the Perfect Collaboration for Skaters