Heidi Klum is partnering up with the German grocery store Lidl for her latest fashion project!
Following her previous clothing lines, Heidi Klum Intimates and Heidi by Heidi Klum, the 44-year-old fashion designer’s new clothing line is called Esmara by Heidi Klum: Heidi and the City.
“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” said Klum.
Klum’s new collection will be available at Lidl’s US stores at affordable prices ranging from $6.99 to $29.99. The designs will be made of materials such as leather, leopard print, lace, and sequins.
The clothing line will debut during New York Fashion week on September 7 and be available for purchase on September 21.
Watch Klum’s promo for her #LETSWOW campaign below: