Cox teased this collaboration about two weeks ago, and now we all know why. Her Ivy Park campaign was shot over the summer, and dropped today. The proclaimed Beyoncé super-fan and Beyhive member is beyond thrilled to be part of the project.
“To be honest, it doesn’t feel real,” Cox said in an interview PeopleStyle. “It feels like some weird fantasy that I’ve had since Destiny’s Child. It feels amazing that I get to be a part of this brand that has already inspired me and be working with a woman who has especially been a huge inspiration to me and so many folks around the world.”
Cox is joined by dancer Karen McDonald and models Grace Bol and Ralph Souffrant for the fall/winter 2017 campaign. The line boasts it’s signature activewear looks of hoodies and leggings with a “an air of modern rebellion,” which means getting a lot deconstructed elements and asymmetry.
This Ivy Park campaign is also about celebrating what makes everyone unique, and in a statement provided by the brand, Beyoncé explained that “true beauty and power are born out of strength of character and defined from the inside out. There is no one standard of beauty.”
Cox and Beyoncé met at this year’s Grammy’s in February, and unfortunately wasn’t able to meet up with her again at the campaign shoot due to the delivery of the twins. Cox, who is also a twin, did wish that the superstar had her twins later, but for this very cute reason.
“I was hoping she would have them on my birthday ’cause I’m a twin, but she had them a few weeks later,” explains the actress. Overall, she is as excited about Rumi and Sir as Beyhive fans everywhere.
“I’m just so happy for the kids,” she adds. “Could you imagine having Beyoncé as your mother?”