Erdem x H&M Debut New Film: Watch Video

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Erdem and H&M have debuted a new film celebrating the release of their upcoming campaign. The short, directed by Baz Luhrmann, offers an exclusive look at the floral collection, while also sharing the spotlight with the upcoming artist Years and Years, who provides the soundtrack and debuts his newest track “Hypnotized.” Titled, The Secret Life of Flowers, the film was shot at The Grange, an English country house located near Northington in Hampshire.

“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets,” Luhrmann, the visionary behind Romeo + Juliet and The Great Gatsby, said in a recent press release.

The film’s debut party took place at Erdem’s Fifth Ave Flagship store, where guests enjoyed a completely transformed store, ornamented with Erdem’s signature prints, resembling the film’s breathtaking aesthetic.

Erdem x H&M’s collection will be available online on November 2nd.

Watch The Secret Life of Flowers below:

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