If you’ve turned the other cheek to sneaker collabs, you might want to turn back around. Victoria Beckham has teamed up with Reebok to launch a long-term collaboration, deemed the Reebok x Victoria Beckham collection. Beckham entered the beauty world through her partnership with Estée Lauder, then shortly turned to fashion wear, which allowed her to go beyond her comfort zone in hopes to create a more fashion forward shoe.
“To challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition,” said Beckham.
Beckham is standing tall with visionaries that have shaped the Reebok brand. Ariana Grande, Gigi Hadid, and Teyana Taylor were some of the women that helped turn Reebok into a company that promotes the empowerment of women through their collections.
“Victoria is a true visionary who possesses a relentless desire to help women become the best version of themselves,” said Corinna Werkle, senior vice president of women’s initiatives at Reebok.
Beckham first turned to Instagram to post a picture of herself with the hashtag Reebok, teasing users and having them question what was brewing on her end.
She then released a second photo with the caption “Excited to announce my new partnership with @reebok! Stay tuned and head to my website and subscribe for updates! x VB.”
The collaboration is expected to hit stores in 2018. Are you willing to give it a chance?