Western fashion and beauty companies are taking a plunge into the Korean fashion industry. The Korean fashion industry is proving to be profitable with globalization of Korean entertainment. L’Oreal’s acquisition of STYLENANDA signifies the shift in fashion interest as Asian markets are losing interest in western brands. These 10 Korean brands should be on everyone’s radar.
Launched in 2014, the women’s brand quickly became a favorite of Korean stars like Gong Hyo Jin. The sophistication, chicness of the brand is effortless and perfect for any formal event this summer.