RAF Simons ‘s latest visual installment for the brand takes a tour over to the underside of the American dream. The brand along with photographer Willy Vanderperre, captured landscapes of Utah while the seven models dressed in Mylar frocks, knitted hoods and hazmat gloves posed for the camera.The models appear much larger than the expansive mountains that form the natural backdrop , in each image.
“The Fall 2018 collection is an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race and the twenty-first century information age,” said Raf Simons in an official statement. “Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different — a different dream.”
Scroll through to view the ad campaign below.