Burberry has finally revealed to us that change is officially underway. On Thursday, creative director Riccardo Tisci unveiled the British heritage brand’s new logo. The red and honey monogram which is designed by Peter Saville marks the sign of a new era.
“Peter is one of our generation’s greatest design geniuses,” said Tisci, who was hired as Chief Creative Officer in March, in an official statement. “I’m so happy to have collaborated together to reimagine the new visual language for the house.”
Saville previously partnered up with RAF Simons to redesign Calvin Klein’s logo and is also best known for his artwork for Factory Records, New Order and Joy Division.
Burberry joins a a slew of legacy fashion houses that have revamped their aesthetics under new creative director. Tisci will debut his first collection this September during London Fashion Week.
Scroll through to view the new Burberry logo.