Since 2011 she has co-founded Buro 24/7 a website that covers fashion, lifestyle, art and film. In just five years, she launched 11 local versions in countries like Russia, Middle East, Australia, South-East Asia, Mexico, Central Europe, Ukraine, Mongolia, Kazakhstan and Azerbaijan. And planning 11 more.
She is a co-founder of The Tot, e-commerce website for moms and moms-to-be looking for advice on healthy and safe products that non toxic, eco friendly and sustainable. She has exclusive collaborations with Oscar de la Renta and Mary Katrantzou.
In 2017 she founded FashionTechLabs Venture which is a venture capital fund that helps develop biotech, nanotechnologies, tech textiles, and wearable tech for fashion brands to create sustainable products.
She works with companies like Google, Facebook, Snapchat.