This year’s Victoria’s Secret annual fashion show will take place in Shanghai, China. The brand has yet to make the official announcement, but it is rumored that Shanghai will join cities like Paris, London, New York City and Los Angeles as locations for the famed event.
Victoria’s Secret Angels Josephine Skriver, Alessandra Ambrosio, Ming Xi and Sui He—are currently touring the city and promoting the new VS store openings. The models have been documenting their trip on Instagram.
The new fashion show venue reflects Victoria’s Secret’s aim to appeal to Chinese consumers and plan to expand in the nation’s “fast-growing market,” according to CNBC. A flagship store in Hong Kong is expected to be completed later in the year.
Meanwhile, 26 beauty and accessories-only storefronts are already open in mainland China, and the brand’s first lingerie store in the country recently opened in February.
However, the location change might present a few problems. After the 2016 runway show, the brand was accused of appropriating Chinese culture. Jing Daily reported after the runway broadcast that some conservative critics believed the lingerie didn’t align with the country’s “reserved” style of dress. And while the record number of Chinese models in the lineup were celebrated, they only accounted for four out of 54 girls in the show.
Stay tuned for updates for the 2017 Victoria’s Secret fashion show!